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21 Février 2021
Our policy on corporate governance is to follow principles of strong governance, transparent reporting and Urenco's core values. We regularly share management reports with the Board and all Board decisions are clearly minuted and recorded. The Board, together with external advisers as appropriate, consider in further detail issues of particular complexity through regular meetings of the Audit Committee, Sustainability Committee, Remuneration and Appointments Committee and, where required, special working groups.
Brand development
Nammo 2018 Annual Report: Double digit growth and record order books. 25 Apr 19 - Nammo's results for 2018 are in, with the company closing out the year with record high order books at NOK 5.8 billion and all time high revenues of NOK 4.9 billion. The new guidelines have already been used to create a number of marketing materials, including the Nammo Insights magazine and the 2018 Annual Report. In parallel, we created the Nammo Brand Book, an extensive project that involved strategic thinking to create a high-level document detailing the who, what and why of the Nammo brand.
Internal comms
Design and illustration
Brand guidelines
Corporate templates
Marketing materials
Nammo asked us to rethink their existing brand guidelines and take a fresh look at how they communicate. We identified the need to produce a revised brand manual, containing a clear, concise framework for a consistent visual identity.
As a leading Norwegian aerospace and defence group, it was important to reflect Nammo's trustworthy, professional status in their new brand identity. The early stages of the creative process involved brainstorming the general look and feel of the manual, always keeping the user and their needs at the heart of the discussion.
It quickly became apparent that users would have widely varying needs, so we decided to create two separate sets of guidelines:
The content of the manuals would overlap, both covering the core identity assets, while the Advanced version would also contain a ‘Marketing Consistency' section demonstrating how to apply the brand across media, including events, brochures and videos.
Clear guidance
Given the creative licence to refresh the guidelines, we selected a landscape orientation and constructed a consistent visual style that could be applied across different mediums, centred around a diagonal concept using opacity effects. InDesign templates were prepared that incorporated new standards for typography, colour and grid alignments; roll-up banners were the starting point, before the templates were rolled out across the rest of Nammo's portfolio.
The pages of the manual were designed to be clean and uncluttered, using clear visual guidance with minimal copy and a list of key takeaways. Good and bad examples of logo and design usage were also included, to emphasise how to apply the guidelines – these were simply conveyed using ‘Do' and ‘Do not' visual examples within each chapter, with the tone and language across the two manuals tailored for each audience.
Once the finished product was ready, we delivered the manuals as a pdf, allowing the flexibility for regular updates to be made as and when the brand evolved.
Refining and shaping the brand
The new guidelines have already been used to create a number of marketing materials, including the Nammo Insights magazine and the 2018 Annual Report. In parallel, we created the Nammo Brand Book, an extensive project that involved strategic thinking to create a high-level document detailing the who, what and why of the Nammo brand. The finalised brand guidelines and Brand Book complement each other well.
'So far, feedback from the team has been really positive – the recent developments to the brand have created a great sense of company pride.'
– Endre Lunde, Senior Vice President Communications
This project was an exciting evolution of Nammo's new brand, where we were able to push the creative aspects and further refine their identity and then pass it on to Nammo's teams to take ownership and bring it to life. The next step will be to roll the new brand out to Nammo's website, so watch this space.
Nammo is one of the world's largest independent providers of specialist ammunition and rocket motors.
Nammo is an international aerospace and defense company headquartered in Norway. With over 2500 employees across more than 30 sites and Offices in 12 countries, we are one of the world's leading providers of ammunition and rocket motors for both military and civilian customers.
Nammo was formed in 1998 through a merger of the ammunition businesses in the three Nordic countries, Norway, Sweden and Finland. Today Nammo is owned by the Norwegian Ministry of Trade, Industry and Fisheries and the Finnish Aerospace & Defense company Patria Oyj, each owning 50% of the shares in the company.
Our day-to-day operations are managed through four business units: Commercial Ammunition, Small and Medium Caliber Ammunition, Large Caliber Systems, and Aerospace Propulsion. Our product portfolio includes shoulder-launched munitions systems, ammunition for both military applications, as well as sports shooting and hunting, rocket motors for military and space applications, and environmentally friendly demilitarization services.
More than 90% of our revenues come from Europe and North America. 80% or our income comes from defense, and 20% from civilian activities including commercial ammunition, space propulsion and sea safety.
Our most recent updates about events shaping Nammo
10625 Puckett Road, Perry, FL, USA
View locationNammo Raufoss, avd. Aurskog, Nordveien, Aurskog, Norway
View locationNammo Sweden AB, Vingåker, Sweden
View locationFabriksvägen 12, Karlsborg, Sweden
View locationKöpingsvägen 35, Lindesberg, Sweden
View location2000 N 14th Str. #250 Arlington
View locationCapstone Precision Group, Randall Road, Sedalia, MO, USA
View location100 Electric Street, Scranton, PA, USA
View location500 West, Salt Lake City, UT, USA
View location401 Post Office Road, maryland ste 201
View locationIndian Head, MD, USA
View location816 Wicker Rd, Crawford, MS, USA
View locationE-2 Defence Colony New Delhi
View location919 Hazza Bin Zayed the First St - Zone 1E18-03 - Abu Dhabi - United Arab Emirates
View locationNammo Cheltenham, Enterprise Way, Cheltenham, UK
View locationNammo Westcott Ltd, Westcott, Aylesbury, UK
View locationNammo Ireland Limited, Northwest Business Park, Dublin 15, Ireland
View locationPlaza Rabí Sem Tob, Palencia, Spain
View locationRue Principale 3, 1987 Hérémence, Switzerland
View locationRue du Pré-de-la-Fontaine 19, Meyrin, Switzerland
View locationJm Tower, Grzybowska, Warsaw, Poland
View locationRosenweg 15, Schwerte, Germany
View locationBugker Chaussee 8, Storkow, Germany
View locationWilhelm-Dümling-Straße 12, Schönebeck, Germany
View locationVammaksentie 1, Sastamala, Finland
View locationHatanpään valtatie 30, Tampere, Finland
View locationAnytrans 7 0 5 ml. Ruutitehtaantie 80, Laukaa, Finland
View locationPatruunatehtaantie 15, Lapua, Finland
View locationMac LLC, Road G, Bay St. Louis, MS, USA
View locationNammo Talley Inc, North Higley Road, Mesa, AZ, USA
View locationNammo NAD AS, Moshaugan, Løkken Verk, Norway
View locationNammo Raufoss AS, Enggata, Raufoss, Norway
View location
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